Close to 600 presenters participated this year in Expoagro, the biggest showcase of field and open sky industry, celebrated in San Nicolás, Buenos Aires province. Ternium was the event’s official sponsor, which drew more than 100,000 visitors.
After two years, Ternium reencountered with its agro-industrial value chain in Expoagro, a space for agribusiness which always invites to discover the latest innovations in a sector that propels the rapid advance of technology and new ways of production, each time more sustainable.
Martín Berardi, executive president of Ternium Argentina, was visiting clients in Expoagro 2022.
“Agriculture is one of the growth engines of the country and has an enormous multiplier effect for the industry,” said Martín Berardi, executive president of Ternium Argentina, who talked about the importance of the sector as an economy intensifier, stating that “the field has a very high national integration and impact in other sectors. When the field gets traction, industry, and construction grow.”
The synergy between field and industry happens naturally. Ternium allocates more than 200,000 tons of steel annually to the sector. “Our agro-industrial value chain, along with industry 4.0, is living a technological development without precedent. The new machines demand more sophisticated steels, which implies a continuous improvement for Ternium,” said Berardi.
Diplomas were handed to the winners of the 7th edition of Premio Ternium Expoagro during Expoagro2022.
We see this calling for innovation in Premio Ternium Expoagro, which raises the standards a bit more every edition: more than 70 developments were presented in the 7th edition, of which a jury of experts highlighted 17 -some of them with a focus on artificial intelligence and robotics-, for their contributions to improving productivity, sustainability, and efficiency. Also, it was announced during the fair the launch of the 8th edition of the competition, which rules will be soon revealed.
José Del Boca, commercial vice president of Ternium Argentina, pointed out, “this is an award that we use to promote and stimulate the development of technology linked to agricultural machinery. It means a real quality distinctive for the winning companies.” For the executive, the field and industry are allies in innovation, and that’s the way of growing, winning markets, differentiating, and exporting.
17 Technological projects received the award for their contribution to agro-industrial innovation.
The role of ProPymes
Since 20 years ago, through ProPymes, we have walked alongside the SMB clients and providers of the value chain, many of which belong to the agro-industrial sector. “It’s a great satisfaction seeing in this showcase the results of many years contributing value with the tools the program offers. They’re companies committed with theirs and their communities’ growth, with the ability to develop and transform, with an exporting vision and calling for innovation,” reflected Ezequiel Tavernelli, director of ProPymes Ternium Argentina.
Maria Rosa Miguel, vice president of Metalfor and Bertotto Boglione, companies that manufacture agricultural machinery located in Marcos Juárez (Córdoba), admitted that they had integrated the ProPymes program since its beginnings and clarified that it’s a strategic ally. She also celebrated “seeing each other in-person again with the value chain companies.” Regarding commercial activity, she highlighted that many deals were closed during this year, and the expectations are favorable.
“Begin part of ProPymes is of great importance for us, from the training point of view, social responsibility, credit, and financial aid. We have a mutual and permanent closeness commitment,” declared Adrián Titarelli, finance manager of Crucianelli, a manufacturing company of seeding machines from Armstrong, Santa Fe province, which “Plan 2030” is to be among the five leading companies of its kind in the world.
Fernando Porcel, commercial manager of Apache, also a manufacturer of seeding machines from Las Parejas (Santa Fe), said: “we’re in the middle of an industrial transformation process, and working alongside Ternium and ProPymes helps us greatly to improve the quality of our products.”
The perspectives for this year are positive, and that was expressed by most of the clients who attended the fair. “We have visited all of our clients in their stands and corroborated the influx of the producers and the willingness to continue buying their machinery. The fair has exceeded expectations: with this performance, I believe most of our clients will be very satisfied with the number of transactions achieved,” celebrated Rubén Derrico, from the commercial area of Ternium Argentina.